Fort McMurray, Alberta — January 21, 2026 – Infinity Métis Corp. (IMC), the business arm of McMurray Métis, today announced the strategic acquisition of Wood Buffalo Media Group (WBMG), a respected local media and marketing agency. This landmark transaction integrates WBMG’s digital expertise and local market knowledge directly into IMC’s growing portfolio, creating a powerful synergy aimed at driving economic diversification, promoting Métis culture, and significantly boosting regional tourism in the Wood Buffalo region.
Wood Buffalo Media Group will continue to operate under its established brand as a business unit within IMC. This acquisition combines WBMG’s local expertise in media, marketing, and community engagement with IMC’s vision for economic development and cultural preservation.
“This acquisition marks a significant step for Infinity Métis Corporation,” said Shawn Myers, President & CEO of Infinity Métis Corp. “Bringing Wood Buffalo Media Group into the IMC family strengthens our ability to support our diverse initiatives, from JV Partnerships to tourism and community engagement, with dedicated media and marketing resources. Their capacity to capture and share the essence of our region will be invaluable.”
“The power of this new partnership for Wood Buffalo tourism cannot be overstated,” commented Michael Sieger, VP of Marketing & Tourism for Infinity Métis Corp. “WBMG’s digital storytelling prowess will be instrumental in showcasing the authentic Métis experience and the natural beauty of our region to a global audience. This acquisition provides the marketing engine we need to activate the Métis Cultural Centre as a premier Indigenous tourism destination, driving visitors and supporting local businesses across the board.”
“Joining Infinity Métis Corp. is an incredibly exciting next chapter for Wood Buffalo Media Group,” stated Trevor Butler, Founder & Director of Marketing for Wood Buffalo Media Group. “Our team is passionate about this community, and now, as part of IMC, we gain the resources and strategic alignment to elevate our service offering and contribute to a mission that is deeply meaningful. We look forward to continuing to serve our existing clients while leveraging our expertise to support IMC’s joint venture partners and the broader goals of the McMurray Métis.”
This acquisition underscores IMC’s commitment to investing in local talent and resources, further contributing to the economic landscape of Fort McMurray Wood Buffalo. The combined entities are set to deliver integrated media and marketing solutions, supporting growth and promoting the region’s cultural heritage and opportunities.
About Infinity Métis Corp
Infinity Métis Corporation (IMC) is the business arm of the McMurray Métis and a wholly owned Indigenous business. Founded in 2003, IMC creates strategic partnerships to support the social well-being and create work opportunities for McMurray Métis citizens. IMC is a for-profit organization that provides a competitive advantage for partnerships and McMurray Métis citizen-owned businesses in the Regional Municipality of Wood Buffalo, aiming to lead in securing business opportunities while maintaining environmental sustainability and promoting Métis heritage.
About Wood Buffalo Media Group
Wood Buffalo Media Group is a Fort McMurray-based, locally owned media and marketing agency. WBMG specializes in comprehensive media solutions, including capturing and sharing the stories and memories that define our community, alongside web design, video production, content creation, branding, and social media management.
